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U.S. Surgeon General’s Call to Action to Support Breastfeeding
Although three out of every four women in the United States start out breastfeeding, many discontinue before they had intended to due to environmental and social barriers that can make it challenging. In January 2011 the U.S. Surgeon General, Dr. Regina Benjamin, issued the Surgeon General’s Call to Action to Support Breastfeeding. The document is directed to health providers, employers, and the community at large to break down barriers and make it easier for women to meet their own personal breastfeeding goals.
The Surgeon General has issued 20 major actions in 5 specific areas:
• Mothers and Their Families
• Health Care
• Research and Surveillance
• Public Health Infrastructure
Read the full report at www.surgeongeneral.gov and learn what you can do to help make it easier for mothers to breastfeed.
"Breastfeeding: The Gold Standard" - April 12-13, 2007
World Breastfeeding Week is August 1-7 and this year's theme is perfect for celebrating in your community. The 2007 World Breastfeeding Week theme from WABA (World Alliance for Breastfeeding Action) is "Breastfeeding: The 1st Hour--Save ONE million babies!" Recognizing the importance of keeping mother and baby together right from birth in order to facilitate breastfeeding success, the International Lactation Consultant Association (ILCA) chose the central message "Welcome Baby Softly" for their World Breastfeeding Week kit to focus on practical ways to protect the environment into which babies are born.
ILCA's kit highlights how babies use all five senses to learn about their mothers and their world right from birth. Families and healthcare providers can all work to welcome babies softly during this important early time together through skin-to-skin contact and breastfeeding in the first hour or so after birth. You'll find plenty of resources on ILCA's website to help you as you plan your World Breastfeeding Week celebration--certificates, proclamations, press releases, display ideas, crib cards, as well as information on how to welcome babies softly and promotional items to share with colleagues. For more info on World Breastfeeding Week, check out ILCA's website, www.ilca.org.